CENTRE FOR FILM AND VISUAL MEDIA RESEARCH.

at London's Birkbeck College.
by Surface Architects.

links to jewellery box but on much larger scale.
fragmentation of volume yet fits together perfectly like a puzzle.
use of colour to give sense of volume and direction.

source: surface architects.

existing retail [12]

Creative Real Estate Window Showcase (London)




offsetting of various opaque volumes, gives sense of depth.
source: the cool hunter.

existing retail [11]

Tom Fruin’s Outdoor Sculpture - Kolonihavehus

link to jewellery prototype two through creation of coloured shadows on surrounding surfaces.
source: the cool hunter.

existing retail [10]

shelving.

similar sense of changes in scale.

book --> shelf--> room/building.

existing retail [9]

Aesop Stores. by MARCH Studio.

Strand Arcade Sydney.

Zurich.

Glass Bottle Store - Adelaide.

Flinders Lane - Melbourne.

various forms of customised shelving/displaying often using offset surfaces in order to display much smaller product. this is then placed within a larger again complimentary- designed interior.

existing retail [8]

Patrick Cox - Tokyo.

source: the cool hunter.

existing retail [7]

Delicatessen - Tel Aviv.

use of textured material - custom perforated, back-lit pegboard. with hooks it gives the sense of depth and volume.
source: the cool hunter.

existing retail [6]

shoe stores. via the cool hunter.

creation of pattern/volume/larger object through organisation of multiple 'box' scaled objects eg shoes. no longer read them as individual but instead as a singular, more complex entity.  

existing retail [5]

Dunhill: NY Fashion Week.

lines and transparent surfaces give ambiguous sense of depth and direction. compliments objects and the way in which they are displayed rather than overpowering it.
source: the cool hunter.

existing retail [4]

Kirk Originals Eyewear.

source: the cool hunter.

existing [jewellery] retail [3]

Faraone - Milan.

source: the cool hunter.

existing [jewellery] retail [2]

Podium 1 - Paris.

source: the cool hunter.

existing [jewellery] retail [1]

Octium Jewelry - Kuwait

Source: the cool hunter.

FINAL DESIGN BRIEF[S].

PART ONE.

the space in which the jewellery is to be sold.

an interior space which creates a specific atmosphere. again using light, colour, texture.

including:

a space/object/piece of furniture in/on which the box is to be displayed.

needs to extend the box outwards in order to return to the sense of playfulness and 'going on forever' that was previously conveyed in the box brief/image.

should be read as one with the box yet still allow the box to be removed when the jewellery which is inside it is sold.

despite a lot of effort being put into the interior of these architecturally designed jewellery stores the jewellery and its box is still almost always displayed within a glass box. 

things to consider: 

- must be secure.

- must not obstruct view of jewellery.

- must be easily accessible.

- must not detract from preciousness of jewellery but still compliment it. 

PART TWO.
a large scale building (of 8-ish stories).
needs to have relation to both interior and exterior as explored in preston's work.
and as shown in elevator shaft - only as successful as it was as the relationship between it and the buildings around it added to the atmosphere.